Everything You Need To Know About Using Print Media Marketing Strategies And Digital Media Marketing Strategies
Today, a lot of businesses prefer to use digital marketing strategies. However, print media marketing is also effective.
Even if print media is old it is still effective. One example of print media are billboards and you can see them in different places in the world. A lot of companies do not want to use print media strategies.
Digital marketing is only done in the internet. Some of the strategies that are included in digital marketing are social media marketing, search engine optimization, online public relations, pay per click, email marketing and many more. Digital marketing strategies are really flexible and it can reach so many people in different parts of the world.
Print marketing only makes use of physical print media like direct mail, newspapers. Posters, magazines, billboards and many more. You have the option to choose the part where you can put your advertisement when you make use of print media marketing.
The results are better if you use both strategies. Studies have proven that both marketing strategies really has its benefits.
Below are tips you can use print media and digital media together:
A. QR codes
QR codes also known as quick response codes are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your clients will be able to see print media marketing and then becomes a digital media marketing. You can consult a commercial printing company.
B. Custom URL’s
Custom URL’s have the same idea with quick response codes, however you do not need to scan the custom URL because the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
You can start by making use of printing advertising campaign and social media websites.
One way you can encourage people to look at digital pages by promoting it on print advertisements. You can advertise the account and profile of your company through print media.
Variable printing is a kind of printing method that contain different kinds of graphics, texts and images. This can be used in social media campaigns.
Digital marketing and print marketing strategies are really effective and it must be used by different kinds of companies. These strategies can really benefit different kinds of businesses. You just need to hire the right commercial printing company. Before choosing a company you need to conduct a thorough research first. Choose a company that is experienced in digital marketing and print marketing and is very reliable.